As the holiday season approaches, many businesses begin to ramp up their marketing efforts. One effective way to reach local customers and support the community is to launch a local shopping campaign. Local shopping campaigns have numerous benefits, including strengthening the local economy, promoting small businesses, and fostering goodwill within the community. Keep reading to learn more from the Derby Chamber of Commerce about how your business can launch a successful local shopping campaign this holiday season.

Get a Local Shopping Campaign Started

A local shopping campaign is a targeted marketing effort aimed at promoting spending at local businesses. To launch a successful campaign, businesses should start by creating a budget and identifying your target audience. Once you have a clear idea of your goals and who you want to reach, you can begin developing your marketing materials. Make sure to include key information like your business name, address, and contact information on all of your marketing materials. You should also consider offering discounts or special promotions to encourage people to shop with you.

Promoting Your Local Shopping Campaign

There are a few things you can do to make sure your campaign is successful. First, make sure to do some outreach to local businesses and let them know about your campaign. You can also put up flyers and posters around town to get the word out. 

Finally, be sure to use social media to reach as many people as possible. If you have PDF copies of your promotional material, use a conversion tool to turn a PDF into a jpg file. This makes it easier to share on sites like Instagram and Twitter. Use hashtags, post relevant blog articles, and run ads. By promoting your local shopping campaign during the holidays, you can reach more people and support your community.

Encouraging Local Shopping

To really get people excited about shopping locally, offer incentives! Discounts are always popular, but you could also offer free gifts with purchase or enter shoppers into a contest for a chance to win a prize. Whatever you choose, make sure it is something that will appeal to your target audience and entice them to shop with you rather than at a big box store or online retailer.

Joint Marketing Efforts & Co-Hosted Events

Another great way to promote local shopping is to team up with other businesses in the area. Joint marketing efforts like co-branded ads and social media posts can help spread the word about your campaign while also supporting other small businesses in the community. You could also consider co-hosting events like holiday markets or open houses. These types of events are not only great for promoting your own business but also for generating excitement and foot traffic in the area.

Fostering Goodwill in the Community

Finally, don’t forget that the holidays are all about giving back! As part of your local shopping campaign, consider donating a portion of the proceeds to a charity or hosting an event to collect donations for those in need. By giving back to the community, you’ll not only make people feel good about supporting your business but also help create a positive association with your brand.

Local shopping campaigns offer numerous benefits for businesses and their communities during the holiday season. By strengthening the local economy, promoting small businesses, fostering goodwill within the community, and more, these types of campaigns provide an excellent opportunity for businesses of all sizes to reach new customers and make a positive impact on their community. So what are you waiting for? Start planning your own local shopping campaign today!

Access even more great resources to help your business grow and thrive in our community by joining the Derby Chamber of Commerce.