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Branding gives your small business meaning for people by defining an image and value proposition for your company and the products and services you're offering the market. Best branding practices can influence customer behavior and experience and can shape marketing strategies that lead to unique positioning and income sources. This article outlines some useful DIY and professional branding projects and highlights ways to define and reach your target audience.

Learn more from the Derby Chamber of Commerce about how your business can launch a successful local shopping campaign this holiday season.